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Lead Capture Power:

How To Build, Edit, And Utilize Form

Knowledge Base Hub > Forms & Surveys > How To Build, Edit, And Utilize Forms

Using forms can be a great way to capture information for new leads, and many other aspects of your business.

Understanding how to use the form builder is a critical piece to being able to best use the system to customize it for your business needs.

You can add elements to capture the information you need from your leads. All style, design, and option tools are conveniently located on the right.

Tailor your forms with precision, customizing layouts, colors, and other stylistic elements.

Overview of the Forms Feature

Navigate to Sites > Forms. You’ll see 3 tabs: Builder, Analyze, and Submissions

“Builder” features a list of all your existing forms. You can also create a new form from this page.

“Analyze” gives you an overview of the number of submissions, as well as a graph. You can sort by form, choose a specific period, and more.

“Submissions” allows you to sort through the submissions for all forms or select a specific form. You can also search for a specific submission by name, email, phone number, or contact ID.

Step 1: Creating a Form

Navigate to the Builder and click on Builder, then New Form, and then Start from Scratch.

Note: You can also click on edit on an already existing form to edit more, or select a template, by clicking on New Form - Choose from Template.

Step 2: Edit your Form by Adding Elements

You can edit the name of the form by clicking on the pencil to edit

Click on the + sign on the left to see all the elements available.

Once you see the one you need, click on it, drag it, and drop it into the position where you want it to be.

Note: You can also add a short label to each element you add. This allows you to assign a brief and focused title or heading to each element in your form. It serves as a quick overview of the content or input expected from respondents.

If you don’t need this element anymore, click on the element, and on the X to delete it.

You also have the option to add your custom fields. Next to the Elements (Quick Add tab), you will see the Custom Fields.

This is the list of elements you can add from the Quick Add section:

Full Name

First Name

Last Name

Date of Birth

Phone

Email

Button

Address

City

State

Country

Postal Code

Website

Organization

Text

HTML

Image

Note: The Image element now can resize the image in the builder itself. You can also align the image, and add text to images for SEO purposes.

Step 3: Add Conditional Logic (Optional)

On the left side, you will see the logic icon, next to the “+” to add elements

Click on it to start the conditional logic

Redirect to URL: If a specific input is entered into a field or a particular option is selected, users are redirected to a designated URL.

Display Custom Message: Conditional messages are displayed based on user input or selected options. This feature allows tailored communication with users based on their actions within the form.

Disqualify Lead: Leads can be disqualified if certain conditions are met, such as entering specific information. After disqualification, users can be presented with a custom message or redirected to a specified URL.

Note: Disqualified leads are not counted as submissions.

Show/Hide Fields: Fields can be dynamically shown or hidden based on user input or selected options. This feature enables a more streamlined and personalized form experience for users.

Step 4: Edit your Form by Styling it

Go to the right side and click on ‘Styles & Options.’

Under styles, you can edit:

The layout

The form style (background, padding, borders, shadow, etc)

The custom field style

The label

Placeholder

Add Custom CSS

The background image, which is intended to cover the entire page, provides a visually appealing backdrop for the form.

The header image, which is designed to cover the entire width of the form and remains positioned at the top of the form. This allows you to display captivating images at the top of the form, creating an impactful and visually engaging experience.

Toggle the agency branding

Under “Themes” you will be able to choose from a wide array of professionally crafted themes that suit various styles and purposes.

Note: All the themes come already with a background, field style, font, size, button design, etc. Below is an example of what the Casual theme looks like.

Under “Options” you can choose the form name, determine what happens upon submission (redirect to specific URL, show a thank you message or show an order confirmation if a product was sold via this form), add a Facebook Pixel ID, and enable timezone. You can also toggle on or off the Sticky Contact feature. For more information on selling products via forms, please refer to our Adding and Using Products in Forms article.

Note: Activating the timezone option will capture the time zone information of the individual submitting the form

Step 5: Integrate the Form

Generate links and embed codes. Connect forms to calendars and integrate them into your funnels and websites. Leads and contacts can fill out forms with ease, while you manage submissions in the system.

Once you create a form and save any changes, you can click “Integrate Form” to access a link or embed code.

We have multiple options of integration.

Forms can also be connected to a calendar

Forms can also be used in Funnels or Websites using the Form Element

Once a form is integrated into the system in one of these ways, leads/contacts will be able to fill it out accordingly, and you can view the submissions in your system.

Step 6: Save your Form

Although we recommend that you save your form from time to time while you are editing, don’t forget to save it one last time when all the edits are done.

Best Practice: The Rule of 3 (Why 3 Fields Crush 10)

If you want to skyrocket your conversion rates, stop asking for everything at once. Data shows that forms with 3 fields convert up to 25% better than those with 6 or more.

1. Friction is the Conversion Killer Every extra field you add is a "micro-hurdle." By the time a lead gets to "Phone Number" or "How did you hear about us?", they’ve already decided that whatever you're offering isn't worth the manual labor. High-converting forms respect the user’s time.

2. The "First Date" Rule You wouldn’t ask someone for their home address and annual income before you’ve even bought them a coffee, right? Your form is the first date. Keep it light:

First Name: To keep it personal.

Email: To keep the conversation going.

The "Big Pain" Question: One simple dropdown or text box asking what their #1 struggle is. This qualifies them without feeling like an interrogation.

3. You Can Get the Rest Later (Automate It!)

This is where Amply360 works its magic. You don't need 10 fields on the first form because our automation takes over the moment they hit "Submit."

Phase 1: Capture the lead with 3 fields.

Phase 2: Use an automated "Thank You" email or a secondary survey to gather deeper details once they are already "in" your ecosystem.

The Bottom Line: Asking for less upfront actually gives you more data in the long run because you'll have more people entering your funnel. Don't let a long form be the reason a high-quality lead walks away.

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